Situation

BKE is significantly outspent in a market dominated by a heavyweight incumbent.  Taking on their opponent with traditional mass media was going to be a costly, uphill battle.  Nestle called in The ZiZo Group to find a cost-effective way to reach families.

Objective: Increase Facebook community size and direct engagement with consumers.

Strategy and Tactics

We tapped into the existing Facebook community to find existing brand advocates and used their stories to raise awareness of the brand benefits while driving traffic to Facebook. 

Real Families, Real Stories Play Video

RESULTS

  • 70% increase in Facebook likes.
  • Engagement metrics on Facebook increased by double-digit percentages.
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