Client: Always, Secret & Tampax
Program: The Period Diaries
Program: The Period Diaries
Situation
Always wanted to refresh their online content, while educating their core consumer in an engaging, entertaining way.
Objective: Increase fan engagement while demonstrating the product.
Strategy and Tactics
- Created a series from the POV of a teen girl making her own videos teaching girls how to deal with their first period, incorporating Always product demos.
- Promoted content by seeding it on teen sites and social communities.
RESULTS
- 2,000+ comments asking for more content
- Average page views per visit went up 6x
- Average time per visit went up 10x
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